根据Analysys易观发布的《中国第三方支付移动支付市场季度监测报告2018年第1季度》数据显示，2018年第一季度，中国第三方支付移动支付市场交易规模达403645.1亿元人民币，环比增长6.99%。
易观分析认为，移动支付行业交易规模在2018年第一季度继续保持规模增长，但由于受到季节性因素影响，加之整体交易规模量级已经达到较高规模，因此在环比增速上略有下滑。
相对于传统电商销售旺季，第一季度进入到传统社交类支付交易规模增长高峰，对比往年，传统电商也在春节这一时期加大了活动和促销力度，虽然理财和消费金融等传统支撑行业增速因为强监管等原因呈现回落态势，但整体交易规模依然在刚需的支持下保持增长，加之社交类电商的兴起和移动支付在公共交通、自助支付等业务场景上继续开拓，第一季度移动支付交易规模继续增加。
2018年第一季度，移动支付市场前三甲的位次保持不变，但份额继续发生变化。支付宝第一季度延续了2017年第四季度对线下扫码业务大规模投入，人传人红包继续强势带动其商业支付业务交易规模和活跃用户保持规模性增长，也带动其转账等个人类业务增长。
本季度支付宝信用卡还款业务继续免费，也令一部分费用敏感用户转换使用平台，令支付宝信用卡还款业务呈现规模性增长。
此外，由于一季度余额宝交易规模大幅度下跌，导致支付宝理财类业务交易规模下降，但也令其大额转账业务增长。最终，支付宝以53.76%的市场份额占据移动支付头名。
腾讯金融第一季度受益于传统强势季度社交支付交易规模的增长，带动总体规模较快增加，个人转账类业务也因此受益，虽然其信用卡还款业务在收费后整体增速有所下降，但交易规模继续增加，微信入口流量带动作用明显。此外，由于其对整体商业支付场景的持续拓展，一季度摇一摇红包等活动的开展也进一步带动其线下商业交易规模增加。本季度腾讯金融市场份额增至38.95%，位列市场第二位。
总体上看，支付宝和腾讯金融二者的市场份额达到了92.71%，仍然占据绝对主导的地位。一季度，依托苏宁智慧零售大开发战略的实施与发展，苏宁支付生态圈交易量稳步增长。在物流、电商、互联网金融等行业的突破，成为苏宁支付交易的主要增长来源。加之B2C电商、自助售卖机、公共出行等场景的拓展，苏宁支付本季度交易规模持续增长。
联动优势在本季度因D0支付+金融产品业务持续推广， 航旅、电商类进入春节促销及消费旺季，信用卡代偿等新业务增长及各类行业支付+解决方案带来的规模性增长， 在整体交易规模中保持增长，最终排名第四位。
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