马云投10亿做了一个“新零售便利店”，不像便利店！

2019年4月3日 2137点热度 0人点赞 43条评论

马云一出手，世界抖三抖。

继盒马以后，马爸爸又一个新零售巨作“逸刻便利店”在上海横空出世，投入10亿，一年内要开到500家门店。

根据已经公开的信息，逸刻便利店目前是两种形态，一种是类超市的大型中心店，面积为300-500平方米，有仓储、配送功能；另一种是100平米左右的小型卫星店，也就是略大一些的便利店。

逸刻便利首家门店在上海开始营业（位于上海静安宁汇广场一层），从定位看，位于高端商务圈中心，快节奏生活地段，面向商务人士和普通白领。

导读：阿里入股百联两年后，终于落地首个新零售项目——“逸刻便利”，计划今年要开500家！

（“逸刻便利”上海首店开业）

近日，由百联集团和阿里集团联合投资10亿元打造的新零售项目——逸刻便利首家门店在上海开始营业（位于上海静安宁汇广场一层）。这是双方在2017年2月签署合作协议后合作项目的正式落地。

企查查显示，这家便利店隶属于“上海逸刻新零售网络科技有限公司”，该公司成立于2018年11月，注册资本为10亿元，其中百联集团全资子公司出资5.7亿元，占股达57%为控股股东，而阿里出资4.3亿元，占股43%。

逸刻便利股东构成，图片来自企查查

据《第三只眼看零售》报道，逸刻便利的运营由百联团队来主导，后台系统则由阿里来开发。除了百联自己的员工之外，运营团队还有来自全家、星巴克、盒马等知名零售企业的人才。

与全家、罗森、7-ELEVNE相比，阿里逸刻便利到底还有什么与众不同？

首先是面积：

便利店，英文名Convenience Store，是位于居民区附近的实体店或提供网上购物的虚拟店，指以经营即时性商品或服务为主，以满足便利性需求为第一宗旨，采取自选式购物方式的小型零售店或网上商店。与超市相比，便利店的卖场面积小（50~200平方米）。

然而逸刻一开业，便让人眼前一亮。逸刻便利店有两种店型：

中心店：面积为300-500平方米，仓储面积较大，它还承担向卫星店配送商品的功能；

卫星店：面积100平方米左右，走的是“便利店+餐饮”路线。

有人肯定要问，一家便利店，卖卖日用品，要这么大面积干什么？我们接着往下看。

其次是品类：

在逸刻便利店，采用了“便利店+餐”的模式业态组合，餐饮部分高达全面积的60%。

除了常规商品，主要提供咖啡、热饮、快餐、关东煮以及烘焙等；

图片来自“上海静安”网站

剩下的部分为包装食品、饮料、保健品、网红商品以及一些常规便利店商品；

此外，逸刻便利还安置了三节货架来陈列水果和蔬菜。

在它店内有多达20多个就餐位，消费者无论一日三餐还是下午茶和夜宵，统统能在这里最快解决。

最后，逸刻便利采用类自助餐的模式，并设计了“选品-计价-结账” 的排队购买流程，保障了高峰时段的用餐效率。

试想一下，饥肠辘辘的时候总有一家食物丰沛的餐厅为你亮一盏灯，该是多温馨的画面。

这哪是便利店，分明是一家超级便利的餐厅。

再次是线上线下打通：

作为阿里新零售最接地气的项目，逸刻必然拥有浓浓的电商基因。换句话说，它全方位支持网上下单门店配送。

不想下楼？OK，去逸刻APP下个单，十分钟后香烟啤酒瓜子就到门口了。

最后是阿里的技术：

大家都知道，阿里的人工智能技术一步步走强，人脸识别、精细扫描、无感支付……统统到了落地的最后阶段。不妨设想，当这些AI和逸刻完美结合，便利店该掀起怎样的颠覆风暴。

据不全统计，全国有上百万便利店，然而除了小部分日系品牌生存较好外，大部分夫妻店都盈利艰难，店效更是被全家和7-11远远甩出5条街。

结语

据了解，目前逸刻已经在上海签下20-30家网点，计划到2019年开到500家门店。

逸刻便利店董事长由百联集团董事长叶永明担任，总经理为百联集团董秘赵陈斌。此外，阿里巴巴集团CEO张勇也出现在董事会成员中，担任副董事长一职。

资料显示，百联集团是上海市场体量、影响力最大的线下零售商，现有超过3300家门店，拥有第一百货、永安公司、东方商厦、第一八佰伴等百货字号，和世纪联华、华联吉买盛、联华超市、华联超市、快客等超市、便利店业务，以及及第一医药、第一食品等专业店。

来源 |中国零售网综合食品板、电商头条、上海静安、第三只眼看零售等

文章评论

Pretty component to content. I just stumbled upon your blog and in accession capital to say that I get in fact enjoyed account your blog posts. Any way I will be subscribing for your feeds and even I success you get entry to consistently quickly.|

2022年4月12日

hotshot bald cop

Right on my man!

Rhea

Hi there colleagues, its fantastic article regarding cultureand fully defined, keep it up all the time.

2022年4月13日

Yvonne

I was recommended this web site by my cousin. I'm not sure whether this post is written by him
as nobody else know such detailed about my difficulty.

You're incredible! Thanks!

2022年4月15日

Stefan

At this time it appears like Wordpress is the preferred blogging platform
out there right now. (from what I've read) Is that what you're using
on your blog?

2022年4月16日

Eugenia

Definitely imagine that that you stated. Your favourite justification seemed to be on the net the easiest factor to
keep in mind of. I say to you, I definitely get annoyed even as people
consider worries that they plainly do not recognise about.
You controlled to hit the nail upon the highest and also
outlined out the whole thing with no need side-effects , other folks can take a signal.

Will probably be back to get more. Thanks

2022年4月17日

Marquita

Hi! I know this is kinda off topic but I was wondering which blog platform are you using
for this site? I'm getting sick and tired of Wordpress because I've had issues with hackers and I'm looking at options for another platform.

I would be fantastic if you could point me in the
direction of a good platform.

Amber

Hi there, I enjoy reading through your article post.
I like to write a little comment to support you.

Jay

Hi, i think that i saw you visited my website so i came to return the favor?.I am trying to to find issues to improve my website!I assume its good enough to make use of
a few of your ideas!!

Marshall

Hello! Do you know if they make any plugins to protect against hackers?
I'm kinda paranoid about losing everything I've worked hard on.
Any suggestions?

Mac

You should be a part of a contest for one of the highest quality blogs online.

I am going to recommend this web site!

2022年4月18日

Daniele

Pretty great post. I just stumbled upon your blog and wanted to say that I have really enjoyed surfing around your weblog posts.
In any case I'll be subscribing for your rss feed
and I'm hoping you write once more very soon!

Damian

This piece of writing will assist the internet users for creating new web site or even a blog from start to end.

Mariano

Fabulous, what a webpage it is! This website provides useful facts to us, keep
it up.

2022年4月19日

Julian

I am really enjoying the theme/design of your web site.
Do you ever run into any internet browser compatibility problems?

A handful of my blog audience have complained about my blog
not working correctly in Explorer but looks great in Opera.
Do you have any suggestions to help fix this
problem?

Ryan

Very energetic post, I loved that a lot. Will there be a part 2?

Minna

Hi mates, how is all, and what you wish for to say regarding this
article, in my view its genuinely awesome in support of me.

2022年5月2日

Marcia

Hello, I desire to subscribe for this webpage to get newest updates,
therefore where can i do it please help out.

2022年5月3日

Michaela

Thanks for sharing your thoughts about vitamin supplement.
Regards

Tania

Pretty great post. I simply stumbled upon your weblog and wished to mention that I have really enjoyed surfing around your blog
posts. In any case I'll be subscribing to your rss feed and I am hoping you write again very soon!

Larae

Fabulous, what a web site it is! This web site presents valuable information to us, keep it up.

Shalanda

Excellent blog here! Also your site loads up very fast!
What host are you using? Can I get your affiliate
link to your host? I wish my web site loaded up as quickly
as yours lol

2022年5月4日

Homer

Link exchange is nothing else but it is simply placing the
other person's website link on your page at suitable place and
other person will also do same for you.

Stuart

Unquestionably believe that which you stated. Your favorite justification seemed to be on the net the simplest
thing to be aware of. I say to you, I definitely get irked while people think about worries that they plainly do not know about.
You managed to hit the nail upon the top as well as
defined out the whole thing without having side-effects
, people could take a signal. Will probably be back to get
more. Thanks

Mason

When someone writes an article he/she retains the image of
a user in his/her mind that how a user can be aware of it.

So that's why this paragraph is amazing. Thanks!

Dennis

Hi there to all, it's actually a nice for me to go to see this
website, it includes precious Information.

2022年5月5日

Rod

I seriously love your site.. Excellent colors & theme.

Did you build this site yourself? Please reply back
as I'm attempting to create my own personal blog and want to know where you got this from
or just what the theme is named. Appreciate it!