马云一出手,世界抖三抖。
继盒马以后,马爸爸又一个新零售巨作“逸刻便利店”在上海横空出世,投入10亿,一年内要开到500家门店。
根据已经公开的信息,逸刻便利店目前是两种形态,一种是类超市的大型中心店,面积为300-500平方米,有仓储、配送功能;另一种是100平米左右的小型卫星店,也就是略大一些的便利店。
逸刻便利首家门店在上海开始营业(位于上海静安宁汇广场一层),从定位看,位于高端商务圈中心,快节奏生活地段,面向商务人士和普通白领。
导读:阿里入股百联两年后,终于落地首个新零售项目——“逸刻便利”,计划今年要开500家!
(“逸刻便利”上海首店开业)
近日,由百联集团和阿里集团联合投资10亿元打造的新零售项目——逸刻便利首家门店在上海开始营业(位于上海静安宁汇广场一层)。这是双方在2017年2月签署合作协议后合作项目的正式落地。
企查查显示,这家便利店隶属于“上海逸刻新零售网络科技有限公司”,该公司成立于2018年11月,注册资本为10亿元,其中百联集团全资子公司出资5.7亿元,占股达57%为控股股东,而阿里出资4.3亿元,占股43%。
逸刻便利股东构成,图片来自企查查
据《第三只眼看零售》报道,逸刻便利的运营由百联团队来主导,后台系统则由阿里来开发。除了百联自己的员工之外,运营团队还有来自全家、星巴克、盒马等知名零售企业的人才。
与全家、罗森、7-ELEVNE相比,阿里逸刻便利到底还有什么与众不同?
首先是面积:
便利店,英文名Convenience Store,是位于居民区附近的实体店或提供网上购物的虚拟店,指以经营即时性商品或服务为主,以满足便利性需求为第一宗旨,采取自选式购物方式的小型零售店或网上商店。与超市相比,便利店的卖场面积小(50~200平方米)。
然而逸刻一开业,便让人眼前一亮。逸刻便利店有两种店型:
中心店:面积为300-500平方米,仓储面积较大,它还承担向卫星店配送商品的功能;
卫星店:面积100平方米左右,走的是“便利店+餐饮”路线。
有人肯定要问,一家便利店,卖卖日用品,要这么大面积干什么?我们接着往下看。
其次是品类:
在逸刻便利店,采用了“便利店+餐”的模式业态组合,餐饮部分高达全面积的60%。
除了常规商品,主要提供咖啡、热饮、快餐、关东煮以及烘焙等;
图片来自“上海静安”网站
剩下的部分为包装食品、饮料、保健品、网红商品以及一些常规便利店商品;
此外,逸刻便利还安置了三节货架来陈列水果和蔬菜。
在它店内有多达20多个就餐位,消费者无论一日三餐还是下午茶和夜宵,统统能在这里最快解决。
最后,逸刻便利采用类自助餐的模式, 并设计了“选品-计价-结账” 的排队购买流程, 保障了高峰时段的用餐效率。
试想一下,饥肠辘辘的时候总有一家食物丰沛的餐厅为你亮一盏灯,该是多温馨的画面。
这哪是便利店,分明是一家超级便利的餐厅。
再次是线上线下打通:
作为阿里新零售最接地气的项目,逸刻必然拥有浓浓的电商基因。换句话说,它全方位支持网上下单门店配送。
不想下楼?OK,去逸刻APP下个单,十分钟后香烟啤酒瓜子就到门口了。
最后是阿里的技术:
大家都知道,阿里的人工智能技术一步步走强,人脸识别、精细扫描、无感支付……统统到了落地的最后阶段。不妨设想,当这些AI和逸刻完美结合,便利店该掀起怎样的颠覆风暴。
据不全统计,全国有上百万便利店,然而除了小部分日系品牌生存较好外,大部分夫妻店都盈利艰难,店效更是被全家和7-11远远甩出5条街。
结语
据了解,目前逸刻已经在上海签下20-30家网点,计划到2019年开到500家门店。
逸刻便利店董事长由百联集团董事长叶永明担任,总经理为百联集团董秘赵陈斌。此外,阿里巴巴集团CEO张勇也出现在董事会成员中,担任副董事长一职。
资料显示,百联集团是上海市场体量、影响力最大的线下零售商,现有超过3300家门店,拥有第一百货、永安公司、东方商厦、第一八佰伴等百货字号,和世纪联华、华联吉买盛、联华超市、华联超市、快客等超市、便利店业务,以及及第一医药、第一食品等专业店。
来源 |中国零售网综合食品板、电商头条、上海静安、第三只眼看零售等
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