近日,随着京东和中石化正式战略合作的开启,基于加油站建设的25000家易捷便利店将在京东Y事业部的助力下全面开启数字化和智能化升级,目标是成为国内覆盖范围最为广泛的线下智能化零售商品网络。
网罗近3亿机动车用户
升级易捷门店和供应链
据悉,京东Y事业部将通过大数据、预测算法、运筹算法、云计算、机器学习等智能计算能力,为易捷便利店输出销售预测、智能选品、仓储布局、智能补货等智慧供应链技术,实现门店的场景数据化、数据网络化、网络智能化的智能化零售,全面提升易捷便利店效率、降低成本之外,更让全国范围内的近3亿机动车用户在加油的间隙也拥有更贴心的购物体验。
京东表示,此次签约后,随着双方线上线下资源优势的深度融合,京东的品牌专区和专柜也将入驻易捷便利店,使便利店产品的销售价格与京东的线上零售价格同步。借此,消费者既可以在便利店即时消费,也可以通过网上下单再到线下取货。此外,双方合作达成后,中石化的自营产品也将在京东商城拓展线上渠道,并通过“京东新通路”提供的终端网络、仓配支持、数据共享等功能实现全渠道零售。未来,双方还将围绕抽取数据建模分析、优化供应链管理等方面展开先行试点,通过门店科技的整合,实现加油站及便利店的场景数据化、数据网络化、网络智能化。
易捷2.5万家门店数量称王
2017年营收或接近500亿元
2008年,中石化涉足以易捷便利店为主要载体的非油品业务,2014年组建专业子公司。公开数据显示,中石化非油品交易额由2010年的57亿元增长到2016年的351亿元,年均复合增长率达35%,2017年非油品交易额有望超过500亿元。
与传统便利店相比,易捷便利店依靠中国石化遍布全国各地的加油站迅速生根发芽,2012年门店突破2万家店,营业额首次突破110亿元,目前门店数量已经达到2.5万家,每天为2000多万人次客户提供服务。
虽然在门店数量上占据了国内便利店市场上三分之一的份额,但是易捷的盈利状况并不理想。以2013年全年销售额为133亿元、2.3万家门店计算,平均单店日销售额约1584元;以2016年全年销售额351亿元、开设2.5万家门店计算,平均单店日销售额约为3836元。虽然单店销售额一直在增长,但是与专业便利店相比,仍有明显差距——比如罗森日均营业额8000元左右,7-11日均销售超过2万元,行业日均营业额也在6000元左右。与京东的合作或可改善这一尴尬局面。
便利店行业年销售额1334亿元
阿里京东新领域“军备竞赛”
根据中国连锁经营协会与波士顿咨询公司联合发布的《2017中国便利店发展报告》显示,目前国内便利店数量已经超过了260个,2015年便利店数量为9.1万,2016年同比增长9%至9.8万,同时便利店行业的销售额也从2015年的1181亿元上升至1334亿元,同比增长13%。开店数量及同店销售双双增长,意味着便利店行业前景广阔,也吸引了前所未有的关注,其中就包括虎视眈眈的阿里和京东。
易捷便利店作为一个依托加油站而存在的连锁业态,本身具有连锁化、标准化等特点,这对于正在加速整合便利店资源的京东和阿里来说正是最佳的合作伙伴。可以看到,近一年来京东对其B2B业务“京东新通路”布局格外重视,就在宣布与中石化合作的当天,京东新通路同时表示将联手10万家京东便利店和由京东掌柜宝供货的中小门店推出首个线下“双11”。据悉,迄今接入“掌柜宝”的便利店已经超过30万家;同时,未来一年内,京东将在全国开出100家无人便利店及超市,让这一停留在概念层面的全新购物方式真正落地,走入市场。
另一方面,阿里也借助零售通业务推出了天猫小店并预计在本财年底布局突破1万家。据阿里零售通事业部营销中心总经理涂晓昱介绍,天猫小店升级计划首批17个城市目前已收到2万多家小店报名,首批筛选出来的小店数量将控制在20%之内。10月16日,阿里巴巴零售通重庆仓正式开仓,据称零售通入驻重庆5个月来已经覆盖上万家零售小店,月平均销售额增长率增长了20%左右。
随着京东改造易捷便利店再下一城,两者的竞争已经进入白热化阶段,您更看好哪家主导的渠道变革呢?
附:2016年中国快速消费品(超市和便利店)连锁百强
企业名称 | 2016年销售额(亿元) | 2016年门店数 |
华润万家 | 1034.95 | 3224 |
大润发 | 932.9 | 368 |
沃尔玛中国 | 766.98 | 439 |
联华超市 | 597.85 | 3648 |
永辉超市 | 544.08 | 487 |
家乐福中国 | 504.75 | 319 |
中石化易捷 | 351 | 25000 |
步步高 | 321.45 | 590 |
物美商业 | 299.03 | 566 |
农工商超市 | 276.56 | 2317 |
家家悦 | 238.25 | 644 |
中百仓储超市 | 211 | 184 |
文峰大世界 | 206.96 | 817 |
麦德龙中国 | 193 | 87 |
屈臣氏中国 | *185.3 | 2929 |
欧尚中国 | 180.67 | 78 |
世纪华联超市 | 149.11 | 3681 |
新华都 | 148.07 | 149 |
京客隆 | 147.33 | 248 |
昆仑好客 | 145 | 17000 |
华联综合超市 | *144.59 | 169 |
卜蜂莲花 | 130 | 82 |
武商量贩 | 125.11 | 78 |
红旗连锁 | 116.1 | 2704 |
供销大集 | 114.54 | 247 |
永旺中国 | 111.71 | 56 |
重庆百货(超市部分) | 108.7 | 184 |
人人乐 | 104.63 | 121 |
美宜佳 | 94.16 | 9300 |
济南华联商厦 | 87.98 | 69 |
银座集团(超市部分) | 84.26 | 150 |
山东新星 | 83.94 | 548 |
北国人百(超市部分) | 80.68 | 42 |
美特好 | 75.55 | 117 |
潍坊百货(超市部分) | 73.51 | 663 |
全福元 | 70.04 | 222 |
大商股份(超市部分) | *66.81 | 47 |
全家中国 | 65.75 | 1810 |
河北叁陆伍网络科技集团 | 64 | 1300 |
阜阳华联集团 | 61.68 | 787 |
利客来 | 60.6 | 43 |
伊藤洋华堂中国 | 60 | 8 |
北京华冠 | 58.85 | 64 |
广东嘉荣超市 | 57.33 | 96 |
济南华联超市 | 55.42 | 25 |
中百超市 | 54.5 | 812 |
人本超市 | 50.67 | 2002 |
佳慧百货 | 50.61 | 83 |
三江购物 | 44.74 | 158 |
北京超市发 | 44.5 | 152 |
长春欧亚超市 | 42.55 | 87 |
十堰新合作超市 | 42.47 | 363 |
江苏新合作常客隆 | 41.5 | 1013 |
银川新华百货(超市部分) | *40.27 | 140 |
太原唐久超市 | 39.06 | 1420 |
河南大张实业 | 36 | 56 |
湖北黄商集团 | 33.57 | 129 |
河北惠友商业 | 32.62 | 62 |
百佳超市中国 | 32.11 | 54 |
宁波加贝 | 31.5 | 346 |
烟台振华量贩 | 30.97 | 93 |
安徽百大合家福 | 30.97 | 133 |
浙江华联商厦 | 30.11 | 84 |
中山壹加壹 | 25.86 | 58 |
广东天福 | 25.61 | 3311 |
云南健之佳 | 25 | 1200 |
四川舞东风 | 23.94 | 1056 |
贵州合力 | 23.05 | 48 |
乐友中国 | 23 | 518 |
廊坊明珠商业 | 22.8 | 14 |
承德宽广超市 | 22.5 | 36 |
浙江凯虹集团 | 22.16 | 19 |
九江联盛实业 | 21.74 | 36 |
新合作百意商贸 | 21 | 471 |
青岛维客集团(超市部分) | 20.97 | 9 |
福建冠业 | 19.96 | 34 |
大同华林 | 19.5 | 12 |
安徽安德利 | 18.03 | 44 |
江西绿滋肴 | 18 | 97 |
包头永盛成 | 17.6 | 95 |
罗森中国 | 17.29 | 1003 |
上海良友金伴 | 16.21 | 381 |
家乐园商贸(超市部分) | 15.23 | 18 |
秦皇岛兴龙广缘 | 15.17 | 39 |
哈尔滨中央红 | 15 | 310 |
安徽徽商红府 | 15 | 31 |
山东圣豪 | 13.98 | 14 |
绥化华辰商贸 | 13.39 | 32 |
新疆好家乡 | 12.52 | 17 |
北京首航国力商贸 | 12.26 | 47 |
江苏欢乐买商贸 | 12.24 | 20 |
胜利油田胜大超市 | 12.13 | 103 |
山西金虎 | 11.32 | 943 |
四川德惠 | 11.16 | 46 |
厦门见福 | 10.1 | 803 |
湖南佳宜 | 9.95 | 830 |
邯郸阳光百货(超市部分) | 9.37 | 19 |
台州三和 | 8.44 | 755 |
上海捷强烟草糖酒 | 8.41 | 261 |
佛山顺客隆 | 8.13 | 65 |
来源:中国连锁经营协会、中国网财经、DoNews等;
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