2018年12月8日 星期六
今天是我们坚持目标的第221天
昨天,申请开通十荟团,下周一12月10日正式开团,在开团前的周六,周日两天内需要完成100人的团购微信群。12月10-12月16日(星期天)周销售额度超过1000元,日均销售额度142.86元。
目标
第一个目标:完成100人的群(精准小区业主住户)
第二个目标:业绩目标考核,12月10-12月16日(星期天)周销售额度超过1000元,日均销售额度142.86元。
思路
周销售额度超过1000元,日均销售额度142.86元。
100人群/购买指数:10%,达标客单价:30元
100人群/购买指数:20%,客单价:15元
100人群/购买指数:30%,客单价:5元
执行
第一个目标:完成100人的团购群
初始状态:原本为团购准备了一群【持家小主群】群人数40人,基本为女性,年龄层次偏大,老小区。
【1】邀请微信好友,通过进群人数:12月7日【14人】,12月18日【目标20人】
【2】业主群(331人)拉人,红包金额5元20个,广告费,效果扫描二维码进群【4个】
【3】快递广告贴2天,预计投放包裹100个,转化加群10-30个(完成目标未实施)
【4】菜鸟驿站门店广告贴纸(完成目标未实施)
早上,驿站两位同事就担心加不到100人,那个急啊,下午13:11开始操作,半个小时完成并达成了目标。财神道罗叫兽(群友爱叫我财神哥)遵从的是厚积薄发,私下做了很多功课的呢。又在同事面前秀了一把能力。哈哈!
抓住时机,周六休息,有闲时间
运用天气变冷的痛点,提升加群的欲望
价格打动人心,红包优惠券
层层升级加持
红包别1块2块,直接5块10块
咱驿站开业发过业主群最大的红包
马甲走起,意见领袖配合
话题引导,勾起回忆,走心
脸皮厚点,再次邀请
微信朋友圈文案配合,让大家知道你在干啥呢
群介绍,暗含群规
感恩红包再次走起
功课清单:
你了解社群吗?如何搭建社群?社群变现有哪些关键点?
【2】案例总结:线下门店如何做到两小时引流2000+人, 瞬间刷爆全城?
A.种子用户的累积。B.裂变活动的启动 C.用户参与的路径 D.流量的转化留存 E.实操中的注意事项
【3】微信社群运营管理方案
让群员有归属感,组织感和仪式感
【4】建立用户画像
建立用户画像确实是一个一劳多得的事情,不仅可以运用于精准推送、精准推荐、精准营销,更可以作为网站的用户属性分析,用户行为分析,商业化转化分析等。
【5】非常系统的促销方案大全,各种形式都有,很有条理性(附流程图)
财神哥的秘密武器,武功秘籍都放在【http://www.130510.com/ziyuan/】拿走不谢,走火入魔,本神概不负责。
第二个目标:业绩目标考核
开团后为期一周的试用期,
一周内如有三天每天销售额未达到100元或一周总销售额未达1000元的
第一月销售流水低于10000元的,之后每月销售流水低于15000元的.
等走周一开团再报告大家。
文章评论
财神哥,你真的像神一样的存在
膜拜
@键盘侠007 过奖,谢谢你一直关注
叫兽,今天起床好早啊! :grin:
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